The Fox News Channel has just reported that there is to be a new kind of British Invasion to the United States this summer - the tourist. With the US dollar weakening by the day and the threat of recession looming, the Pound Sterling and the Euro are stronger than ever. As a result, Brits are flocking further west to purchase high end, designer brands. However, the real story here is the potential this has for the US real estate market. Interest in Florida has already soared! Certainly, this indicates that Europeans are seeking warm, laid back vacation spots...
So, what does this mean for the cluster of islands just south of Florida called the Caribbean? Is this a potential market gap that we can look at? The pound and euro could certainly stretch far and wide on our shores. We can certainly offer excellent shopping - the Plaza de las Americas in Puerto Rico is the largest shopping mall in the entire Caribbean and well, the Caribbean brand is synonymous with sun, fun and culture. Traditionally, the English speaking West Indies has attracted a substantial European market and, with a large Caribbean diaspora, aggressive targeting and marketing to this particular group could yield some really positive results.
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