"A four-pronged approach enhances our marketing in key areas – customer, brand, product and channel – and a number of key priorities have been identified. They help convert growing consumer interest about visiting Britain to ‘action’, by providing services to help them not only ‘look’ at all the destination offers, but also to book, travel, stay, tell and keep in touch" - Christopher Rodrigues, Chairman of Visit Britain.
In this article by Travel Daily News, Christopher Rodrigues offers a strategic look at British tourism. He talks about the Olympic Games, future investment into the new emerging markets (China, India) and the environment.
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