The Tides, an elite brand with resorts in the world’s most desirable locations, has announced plans to reposition The Jalousie Plantation in St Lucia.
Kor Hotel Group, operator of The Tides brand, has entered into an agreement with property owner Roger Myers to manage, rebrand and reopen the resort as The Tides Sugar Beach in 2010.
“We are very excited to embark on this project in St Lucia, which will apply our unique blend of high design and intuitive service to the exceptional work already achieved there,” said Kor Hotel Group President, Nicholas Clayton.
Located in the “Valley of the Pitons,” a UNESCO World Heritage Site, the future Tides will have a spectacular setting, with 192 acres of rainforest and white-sand beaches. Guests at The Tides will be enveloped in views of the two majestic pitons (mountain-like formations) and the Caribbean Sea beyond. Upon opening, the resort will offer 150 sumptuous villas and guestrooms with private pools, four restaurants, an array of recreational activities, and amenities including a beach lounge, a comprehensive fitness center and a world-class spa.
Plans include a full closure of the resort in early summer 2009, followed by an extensive US$100M renovation, as Kor prepares to reposition the resort with a complete redesign, offering a chic fusion of European, Asian, African and Caribbean influences, embracing the style and spirit of its island setting.
The newest addition to The Tides collection will feature the brand’s distinctive offerings, including a prime coastal setting, provocative design, intuitive service and an array of refined and modern amenities designed for the spirited traveler. Personal Assistants, a Tides feature, will anticipate guest needs and assist them in accessing and enjoying the transformational experiences found on St Lucia.
There will be locally grown and influenced cuisine and a holistic wellness program will offer ocean-inspired dishes and sustainable, marine-based spa products and treatments.
With locations on some of the most unique and awe-inspiring beaches in the world, The Tides Sugar Beach in St Lucia is set to become the brand’s first Caribbean offering. Sister properties include The Tides Riviera Maya at Playa Xcalacoco on Mexico’s Yucatan Peninsula, The Tides Zihuatanejo on Playa la Ropa, on the Mexican Riviera, and The Tides South Beach in Florida.
Friday, September 12, 2008
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