Grenada seeks new markets

Yet another Caribbean island is looking into the value of boosting its tourism sector by targeting regional tourism. The Grenada Tourism Board is targeting Jamaica, Trinidad, St Lucia, St Vincent and Barbados to sell its tourism products with the theme “Reborn in Grenada.” Public Relations Officer, Edwin Frank noted regional travel has a huge impact on the survival of the smaller hoteliers in particular.

Nicole Moultrie, senior marketing officer at the Grenada Board of Tourism, said Jamaican visitor arrivals accounted for 3.82 percent of total arrivals from the Caribbean between 2001 to 2007; with 2008 already surpassing the figures for the years under review in terms of arrivals, in the first quarter alone.